The U.S. Chocolate Market, Part II
September 7, 2010
Chocolate and cocoa can be found in so many different U.S. industries. Such products are used in the confectionery, beverage, dairy, bakery, and personal care arenas, just to name a few.
New products are being introduced at a record pace in spite of the U.S. chocolate market being considered mature. It continues to be a market place that embraces creative and innovative products.
The current market supports such variety in chocolates that it can satisfy a diverse group of consumers while at the same time keeping prices affordable.
That may change. Prices are speculated to increase drastically in the near future due to a recent, astonishingly bold move by a British Company called Armajaro Holdings.
Armajaro Holdings is a commodities and financial services business based in London. Earlier this summer Armajaro purchased 240,000 tons of cocoa beans - which is about 7% of the annual global production of cacao!
At the time of Armajaro’s purchase, cocoa beans were already commanding a high price.
Currently however, cocoa bean prices are dipping slightly. But many large chocolate manufacturers are convinced they will see them rise overall.
The cocoa world is watching carefully.
Sources: Market Wire, Wall Street Journal
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