The Price of Chocolate
April 26, 2010
I have friends who are often reluctant to spend 10 dollars or more for a 100 gram chocolate bar. I can understand that. They wonder if it is worth it.
Here’s the thing; in the chocolate world, you get what you pay for!
There is an obvious taste and quality difference between a $0.79 chocolate bar and one that costs $1.99. All my friends get that. Also, there is a significant distinction between one priced at $1.99 and one for $7.99. Most of my friends get that. Where I lose almost all of them is anything above the magic $8 mark. Are the flavor differences that occur in this price range really worth the extra dough, they ask?
I say yes, but they remain skeptical. Well, if they want proof, I think I found it.
La Maison du Chocolat
Prices: $10.00 - $12.00
The chocolate artists from La Maison du Chocolat believe in blending different varieties and origins of cocoa beans to create well balanced flavor profiles.
On their website they explain what matters most in flavor development: the provenance and the manner in which the beans have been roasted and then processed.
They go on to discuss that while a single origin chocolate will be of good general flavor and quality, a specific flavor profile can vary from one harvest to the next. This is why they prefer to precisely blend a variety of beans so the flavors can remain consistent from year to year.
I could not agree more! It is a science as well as an art to make an exceptional chocolate. It is clear that La Maison du Chocolat has perfected both.
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