Imagine telling one generation past that you know the most tweeted candy for Halloween.  Imagine them scratching their heads and wondering what language you’re speaking.

Now I know that there really is a “stat” for everything!   Did you know that Snickers candy bar was the most tweeted about candy referencing Halloween?

No?  Now you do!

Snickers was the most mentioned candy bar with 5,303 tweets over the week prior to Halloween.  This was according to E.Life, a company that monitors social media.
 
In second place, candy corn, with 4592 tweets. 3591 mentions put Hershey’s in third place (Hershey's Kisses were mentioned more than twice as many times as Hershey Bars).  Reese's and Twix rounded out the top 5.

Last place (according to this study) goes to 100 Grand – only 46!

Tweeters discussed the candy commercials, too.  People thought some of the Snickers ads were creepy and the Twix ads were thought to promote cheating and lying.

How about contributing to the discussion?  Tell me which Halloween candy you sneak out of your kid’s stash...

You can post a comment here on the blog, post on the Facebook Chocolate Lover's Group, and/or Tweet to @chocolateclass.

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Bryn Kirk

Course Facilitator at Chocolate University Online

Bryn worked for nearly 10 years in a research and product development for Ambrosia Chocolate Company in Milwaukee, Wisconsin. Now she develops all of the CUO lessons and coaches the members of the Primal Chocolate Club.

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