Sometimes people cringe when I recommend trying an 85% cacao chocolate bar. “Way too bitter,” they say, or “It’s like eating unsweetened baking chocolate.” If you’re shy about trying something on the dark side, chocolate marketing doesn’t help matters with descriptions like “Extra Bitter Black.” They might as well be saying, “I dare you to like it!”

I get it. If you have a sweet tooth, that kind of jargon only turns you off. This is unfortunate because most chocolate lovers don’t realize that higher percentage dark chocolates have the potential to provide an outstanding flavor experience.

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