Trader Joe’s grocery store started in the 1950s as Pronto Markets convenience stores. It wasn’t until 1967 that the name changed to Trader Joe’s, and they found their niche selling hard-to-find foods under their own brand name.
According to their website, www.traderjoes.com, one of their most important advantages over other stores is their commitment to value... Great product for a great price.
It’s Monday and time for another review of a store brand chocolate bar. This time I chose Trader Joe’s Swiss Milk Chocolate.
Trader Joe’s started out as a small chain of convenience stores in the 1950s under the name of Pronto Markets. In 1967 they changed the name to Trader Joe's.
I like the line up of chocolates under the Trader Joe’s label. They are made in the European style but have a price tag of American value.
The Swiss Milk chocolate bar I bought was only $1.99 for 100g. The bar was smooth and creamy, with a balanced chocolatey baseline highlighted by caramel flavor notes. The lingering finish was a very pleasant soft buttery taste. Read more
