More than 100,000 cacao farmers in Ghana will take advantage of the application of mobile phone text messaging, as well as voice mail, to gain access to information in an effort to enhance the production of cacao.

The program is called Cocoa Link. It is an attempt of the Hershey Company, a pioneer in the world of chocolate and sugar confectionery, to improve cacao farming. They work hand in hand with the World Cocoa Foundation and the Ghana COCOBOD.

According to Andrew McCormick, vice-president in-charge of Public Affairs at Hershey, farmers will be given relevant information regarding the best practices in cacao cultivation to be able to increase the production.
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