Tag Archive: chocolate smell
Chocolate Scent Can Boost Bookstore Sales
August 9, 2013
Belgian researchers did a 10-day experiment at a general-interest chain bookstore which involved comparing the behavior of customers with and without the scent of chocolate. There were dispensers that released a scent of chocolate set in two different locations.
Researchers observed every fifth customer who came into the store, for a total of 201 customers. They were able to notice different “purchase-related” customer behaviors such as closely checking many different books, going over the summaries of books, hanging out in the store, speaking with and inquiring the staff.
Cocoa Bean Shells Make Great Mulch
May 26, 2010
I love the smell of my flower bed after it rains. Ahhhh, it smells so chocolatey!
Yep, that’s right, an aroma like brownies baking in an oven. I use cocoa bean shells for mulch and it is true that when it gets wet, it smells delightfully like chocolate.
As the name indicates, cocoa shell mulch is made from the shell of the cocoa bean. These shells come off the bean either during or just prior to the roasting process. The shells are cleaned and packaged for sale as mulch.
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