Tag Archive: chocolate sales
Lindt’s Legal Case of Marketing Rights
May 29, 2012
Lindt and Spruengli have roots and origins dating back to 1845. It was all started by David Sprungli-Schwarz and his son Rudolf Sprungli-Ammann, who owned a small confectionery shop in the old town of Zurich, Switzerland, where major factories originated and robustly sprung up.
The legendary Lindt bunny, along with its golden foil and signature bell hanging around its neck, is readily recognizable to lots of children all over the world. But the company that has been mass-producing them has not been given any EU permit since it has been ruled that the bunny is not a distinctive character, said the European Court.
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