Superfudge Truffle to Retire
August 13, 2010
About a month ago, ice cream retailer Baskin-Robbins retired 5 flavors on their menu. The company wants to make room for new flavors so they put these five into “the deep freeze.”
One of the flavors being retired is Super Fudge Truffle which was introduced in 2007. Superfudge Truffle is a chocolate fudge ice cream with chunks of chocolate ganache and toffee truffle pieces.
In my opinion, you should never retire an ice cream flavor that includes chocolate ganache!
Baskin-Robbins was founded in 1945 by Burton Baskin and Irvine Robbins, a pair of brothers-in-law in California. They have been known for their 31 flavors which stood for a different flavor each day of the month. Over the years, they have created over 1,000 unique flavors.
Baskin-Robbins has a history of creating ice cream flavors with themes of historic events and pop cultural icons, real or fictional.
In the early 60's when Beatlemania hit the US they created the flavor Beatle Nut. When astronauts landed on the moon there was Lunar Cheesecake. In 2002, Shrek Swirl was inspired by the green ogre from the hit movie, “Shrek.”
I went to the Baskin-Robbins website to find out plans for replacing the five retired flavors, but so far I have come up empty handed. What I’m really dying to know is if they plan on replacing Super Fudge Truffle with another ganache loaded ice cream.
Long Live Chocolate Ice Cream!
(** Even the Baskin-Robbins website show Super Fudge Tuffle with 3 word spelling and the two word Superfudge Truffle. So I used both too.)
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