Seroogy’s Shock Rock Meltaway Bar

What do research chemist William A. Mitchell and Seroogy’s Chocolate have in common?

Popping Candy!

In 1956, William Mitchell was working for General Foods when he patented Pop Rocks.

It wasn’t until 1975 that General Foods introduced it to the public. By 1983 it was pulled from the market due to poor sales. Since the ‘80’s, popping candy has made a comeback with lots of innovative uses. I recently read about a chef in Great Britain that makes several desserts using popping candy.

Popping candy is made by mixing sugar, lactose, corn syrup, and flavoring, and then heating it until it melts. Pressurized carbon dioxide gas is added to the mixture and traps tiny bubbles inside the candy. When saliva (or any liquid) makes contact with the candy, it breaks and dissolves while releasing the bubbles and that makes a fizzy and crackling sound while you eat it.

How Does Popping Candy Work in Seroogy's Meltaway Bar?

Seroogy’s Shock Rock uses popping crystals (similar to Pop Rocks) in their milk chocolate covered meltaway bar.

Seroogy's chocolates is located in De Pere, Wisconsin, near Green Bay. It opened in 1899 by three brothers, Joe and Jim and Sol. The current owners, Joe and Jim are also brothers.

I was looking forward to eating this bar because of its novelty and the nostalgia of Pop Rocks. However, I felt skeptical that the texture of a meltaway combined with the fizz and crackle of sugary candy would actually work well together.

The outer coating of chocolate was sweet and creamy with hints of honey and vanilla. The cocoa notes were mild but stood up to the sweetness.

The texture of the meltaway center was indeed very melty – I love that feeling! – and, yes, lots of popping and crackling and fizzing carried on at the back of my throat and between my teeth. The popping crystals were not flavored so they didn’t interfere with the chocolate bar experience.

The popping went on long after the chocolate disappeared making this whole adventure pretty fun. And the chocolate wasn’t bad, either.

Bryn Kirk

One thought on “Seroogy’s Shock Rock Meltaway Bar

  1. avatar Genine Ganado

    i am sorry to deflate the balloon but this is not what people are looking for in a fine chocolate. i was disgusted that this was included in our fundraiser assortment. Really???
    The usual krispy bar was sufficient. I wish I had opted out of the fundraiser. I am ot in to “pop rocks”.

     
    Reply

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