“The Milk Chocolate Melts In Your Mouth - Not In Your Hand”

You can definitely guess where this slogan came from. M&M’s® milk chocolate candies are one of the most loved chocolate brands. With a splash of different colors such as green, yellow, blue, brown, violet and orange, M&M’s instantly became an all time favorite for the kids and even those who are still kids at heart.

M&M’s not only satisfy one’s craving for sweets but it has also become a very entertaining tool for fun interactive games. There are a number of virtual games spreading all over the Internet with the use of M&M’s as major characters. These cute M&M’s characters are navigated in a number of virtual adventures games.

Mars, a well-known company that has been manufacturing chocolates for more than 100 years is known as a leader in the chocolate industry. Mars Candy Factory was the one who produced M&M’s chocolate candies during 1941. M&M’s chocolate candies instantly became a fad in the 1940’s and 50’s. It won the heart of the people.  The sweet taste of chocolate combined with a crunchy flavored coating immediately became a hit.

Now here's the latest coming out of Hackettstown, New Jersey:  Mars Chocolate North America announced that a few of its M&M’s candies are going solo.

The company stated that the M&M’s spokescandy crew that is characterized by the color green, orange, blue, yellow and red opted to go on their separate paths. However, the company is hopeful that the patrons of this sweet treat will help a lot in bringing them back through a new campaign called “Reunite ‘M”.

The contest will run until September 15, 2011. The consumers who participate have the chance to win huge amount of prizes that are valued at more than $1.5 million, including the $100,000 that will only be won by one lucky contestant.

The mechanics are easy. You just have to buy selected packages of M&M’s milk chocolate candies and look for all the five characters printed under the wrapper. You can click on this link to see the official rules of the game.

Mars Chocolate North America chief consumer officer Debra Sandler stated that "Our M&M's spokescandy crew has literally been the face of our brand for many years, and we're not taking the news of the separation lightly. We've initiated a full-fledged "Reunite 'M'" campaign and we hope America will join forces to help us get them back together."

For all the M&M’s milk chocolate lovers out there, you know what to do. Help reunite your favorite spokescandy treats together. Bringing them back together will provide them with a capacity to bond once again and strengthen their relationship.
 

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Paula Denila

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