Product of the Year – M&M’S® Pretzel
February 11, 2011
Over 60,000 shoppers voted M&M'S Pretzel Chocolate Candies as the 2011 Product of the Year.
The food product category was Candy & Snacks, and the Mars Chocolate Company came out on top during a selection process that had consumers voting for their favorite innovative product. The products were chosen based on 4 key elements; appeal of innovation, usage, satisfaction, and purchase intent.
The M&M'S Pretzel achieved high marks across all elements but scored highest in satisfaction.
The Product of the Year award is hosted in 28 countries and is the world’s largest consumer-voted program of its kind.
According to the shoppers, the sweet and salty combination makes M&M'S Pretzel candies irresistible.
M&M'S have been around since 1941. There are permanent varieties of M&M'S as well as seasonal ones. You’ve got your milk chocolate, dark chocolate, milk chocolate peanut, dark chocolate peanut, Almond, Peanut Butter, and Baking Bits. Whew!
But wait, there’s more! You’ve got personalized, minis, Halloween, Valentines, Easter, and don’t forget, Pretzel!
Ok, I think I’m done. And craving M&M'S for some reason!
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I love chocolate covered preztels, but these M&Ms just didn’t do it for me. I’ll continue to go to the candy store near work that makes their own chocolates.