Mars Seeks a Disclaimer
September 18, 2012
There are a lot of patented and trademarked foods made by multinational companies and sold around the world. But sometimes, they get used in ways that the companies don't intend. For example, Mars chocolate bars are being deep fried to give them a whole new taste and appeal to a new market.
A shop located in Aberdeenshire, Scotland, called Carron Fish Bar has been claiming for years that it was the place of origin of deep fried Mars bars.
The Mars company has openly stated to the public, and owners alike, that serving their product fried totally deviates from the principles of healthy living that the company stands for.
A senior solicitor of the Brodies intellectual property department has stated to BBC Scotland that he suspects "Mars is concerned that the deep-frying of its products is not in line with its policy of promoting a healthy lifestyle and it is keen to take steps to protect its own brand."
Mars would like the shop to provide a disclaimer at the shop and on their menu to alert consumers that this is not an intended use of the product.
But taking it in stride, Mars has even expressed that "We are really flattered that customers of the Carron Fish Bar like our product so much that it has now become a flagship product for the store."
BBC reports that a letter from the Carron Fish Bar was sent to Mars stating that they would be happy to place a disclaimer notice in their shop.
So it appears everyone is playing nice. And why not? Everyone is winner in this scenario. Ok, maybe not the person who makes deep-fried chocolate a daily passion. But as a treat, a new way to try chocolate, there's nothing wrong with innovation.
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