Dear Chocolate Lover,

I'm excited to have you join me for your chocolate classes. You'll discover many chocolate topics, the chocolate  laboratories, and the assignments. It's completely self-study. You go through the material, follow along, and take the suggested actions.

How would you like to enhance your experience, elevate your understanding, and create faster progress?

When I was first putting together the training for our chocolate classes, I realized it would be impossible for me to provide individualized attention to all of the students of Chocolate University Online. 

Meanwhile some students suggested I offer personalized, one-on-one, teaching for an affordable price.

Hmm, that seemed like an interesting idea!

After considering how this might work, I decided to form the Primal Chocolate Club and make 50 spots available.

You'll find this is a great way to get personal attention in your chocolate adventure.

1) Your own private, personal message board

When you join the Primal Chocolate Club you'll get access to a private message center where you and I will communicate on a personal, one-on-one level. You are the only one who has access to your message board (other than me).

2) Feedback on your weekly assignment

Though open to all chocolate lovers, the Primal Chocolate Club is especially suited for new students so you can get help on your weekly assignments and laboratories. You can even submit your assignment to me for feedback if you would like!

For example, in lesson #2 you're taught some flavor descriptors. You may find other flavors and want to know if you're right. Or you might want to know an appropriate descriptor that describes what you're tasting.

Here's another example. You might hear a claim made about chocolate and want to know if it's true or a myth like those you read about in lesson #26. You can just ask me.

I work with you on your specific needs. And, we'll work at YOUR pace... if you want to spend 2 or more weeks on a single lesson, that's fine. If you want to cover more than one lesson in a single week, that's OK too. No pressure from me regardless.

3) Answers to your questions

You may ask me a question each day. (Note that I don't teach on weekends, so you'll get answers on Monday through Thursday. That's 4 questions answered each week.)

Every day, or evening, during my Chocolate University Online office hours, I'll check your message board and answer your question. Here are some examples...

If you want to ask my opinion about something, seek a recommendation, clear up something that is confusing you, get a suggestion for pairing wine and chocolate, and/or just ask another other chocolate question on your mind... I am here for you.

1. You join by clicking the SUBSCRIBE button below, providing your payment information. The first week is a $1 trial so you can sample for practically nothing.

(Your first full month charge will happen 7 days later, and then monthly thereafter... you may cancel anytime you like. If you cancel within the first 7 days then your total cost is only $1.)

2. Upon providing payment details, you will be taken to a setup page where you will choose a username and password for your own private message board.

3. After making your selection you can login to the message center and post your first question, say "hi," or turn in your homework for a "grade" or expert opinion.

Before you join, let me mention two more things...

First, even with my direct assistance I can't guarantee you'll truly become a chocolate expert.

I have no control over your taste buds or your willingness to put in effort. You know that, and I know that, but it's something I've got to point out anyway.

I will offer my expert opinions based on my own experience and knowledge, but there are no guarantees. You agree to hold me harmless for any results that occur from my coaching. Of course if you get great results and want to share the good news, I am happy to hear it!

Second, I want you to try out the Primal Chocolate Club with no obligation.

I'm giving you the first week for only $1. If you try it out and don't even think it's worth a dollar, then I want to give you your dollar back so that you have no risk at all.

I really think you'll like to be a part of this special group, but you get to decide. If it's not for you, you can cancel before your regular monthly charge kicks in. And, even after your paid months begin, you can still cancel at any time to prevent future charges.

OK, now that I've got those notes out of the way, let's move on. This is going to be a great experience for 50 lucky students. I'm very happy to be able to personally work with a select few in this program. I'm really looking forward to it.

If you're ready, I am too! I'd like you to join me. So let's get started together right now...

You've got three options!

The first is the Chocolate Lover level as described above. You get personal access to me to ask a lesson-related question each day. The price is very affordable at only $29 per month.

Even at this level you will get much more value out of your chocolate lessons. If your budget is limited, then consider jumping in for only 3 months. That will get you through all of the tasting lessons so that I can help you fine tune your preferences with personal feedback.

Or, second, you can upgrade to the most popular level, the Chocolate Guru level. At this level you are not limited to asking questions about your lessons. You can ask other questions about chocolate.

Plus, I respond to the Chocolate Guru members before the Chocolate Lover members, so you get priority. The Chocolate Guru level is only $37 per month.

Or, third, you can upgrade to the Gold Circle level. As a Gold Circle member, you get even more access to me. And at this level you can ask questions about making chocolate and even troubleshooting chocolate problems.

This level is ideal for those who are making chocolate, want to make chocolate, or are already in the chocolate industry looking to step up their knowledge or get troubleshooting advice.

With the Gold Circle, you'll get Primal Chocolate Club personal coaching at the elite level and highest priority. You can use your online message center for up to 10 questions each week, giving you 2.5 times the access of other students. And you get the flexibility to ask all questions in one day or spread them over the week. It's up to you.

I'll do my best to answer each question within a single business day, if possible. You get the highest priority in the answer queue.

The cost of this top-of-the-line Gold Circle access is only $97 per month.

(Once you're in, your cost will never go up! As long as you remain a member of the Primal Chocolate Club your price remains the same even when I raise prices in the future. I recommend getting started now to lock in the lowest price.)