Introduction to Chocolate Snorting
February 13, 2015
Hold on to your seats, America – chocolate bars may become a thing of the past. Is this another post about the rising cocoa shortage? No. There’s this very interesting new trend in chocolate consumption that involves a small, plastic catapult, and your nostrils.
Yes, cocoa snorting has made its debut on the North American continent. Originally from Belgium, cocoa snorting is the act of using a small catapult to shoot tiny amounts of cocoa directly up your nose.
Why would someone be interested in this? Because the consumer gets the same feel-good benefits in the brain as they do from eating a chocolate bar, but it is longer lasting and involves much fewer calories. It’s painless for the most part, although some experience a slight sting as the cocoa powder goes up the nose.
Once up your nose, for about an hour or more you will experience the smell and taste of the cocoa as it makes its way down the back of your throat. In an interview on TheProvince.com, chocolate shop owner Mary Jean Dunsdon shared a story about a customer of her shop. The customer typically comes into the store to sniff cocoa before going to her yoga class! What a novel idea.
Mary Jean’s shop, Commercial Drive Licorice Parlour, sells chocolate snorting experiences for $2 a pop. She also offers the catapult device and cocoa powder for sale, and shared that her 71-year-old mother even bought the contraption to bring to parties.
Here is a video introduction by chocolatier Dominique Personne:
Photo: "Sniff Cocoa" by Adam Heath is licensed under CC BY SA 2.0 / cropped from original
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