Heatwave and Chocolate
May 6, 2011
A heatwave? That sounds good to me right now. With below normal temperatures in our area throughout April (except for that one glorious day when the temperature spiked to 80), we're left wondering if Spring will ever arrive. Of course, it's been said that of the 4 seasons, Wisconsin gets 3 Winters and a Summer. So maybe we're right on track.
Well, not all is chilly. April 2011 was the warmest April on record for the UK, with records going back over 100 years. For central England tempererature records go back to 1659, and this April beat them all.
So what does this heat have to do with chocolate? It turns out that British chocolate-maker Thorntons saw below expected chocolate sales despite the Easter holiday. They're blaming the heat as the factor that caused people to purchase less chocolate.
This raises the question... Is there really a bad temperature at which to eat chocolate? Do you defer your chocolate consumption when the temperature rises? I'd like to know your thoughts. Please comment below.
And, if you're in the UK, go ahead and help Thorntons get their profit back on track. (They do ship internationally, but that's a whole lot of shipping costs.)
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