Mars, Incorporated is one of the world's renowned makers of confectionery, pet food like Pedigree, and other food items such as Uncle Ben's rice and Dove ice cream bars. They are the manufacturer of popular candy bars such as Twix and Snickers. Reportedly, by the end of 2013, they'll no longer sell chocolate products that contain over 250 calories.

Headquartered in McLean, Virginia, this globally-known company manufactures other well-loved candies such as Skittles and M&Ms as well as Juicy Fruit chewing gum. They claim that it's part of an attempt to enhance the nutritional value of their food items and to be able to market them responsibly.

The implementation of calorie limit would imply that we have to ready ourselves to bid goodbye to king-size Snickers bar and savor them while we can, since by 2014, they will vanish into thin air. This may be heartbreaking to some chocoholics out there but keep in mind that it's part of the campaign for responsible snacking.

In 2007, Mars stated that they would refrain from buying advertising time or space if it so happens that over 25% of the audience would comprise of people below 12 years of age. The private company claimed as well that they'll be cutting back on the sodium contents of their products by 25% come 2015.

According to the spokesperson of Mars, Marlene Machut, the aim to discontinue marketing chocolate products which are over 250 calories is part of the company's "broad-based commitment to health and nutrition."

Everything is almost always fleeting. As much as we want those humongous king-sized candy bars to stay, they can't. Change is the only constant thing in this world, but cheer up since this is going to be a good change, at least a healthy one. 🙂

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Joanna Maligaya

Staff Writer/Content Developer at Chocolate University Online

Ever since she can remember, Joanna has always considered chocolate as the ultimate food for her soul. She believes in the saying, “9 out of 10 people love chocolate, and the 10th always lies.”

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