According to industry analysts as reported on www.prweb.com, the global confectioneries market could reach $186.3 Billion US dollars by 2015.

The confectionery products category contains market data for chocolate, candy, and gum.  The emerging confectionery markets are China, India, Indonesia, and the Middle East.  

In the future, analysts say that the global confectionery market will be looking for growth in areas of sugarless, low fat and functional confectionery.  It is assumed that the consumption of dark chocolate will continue to increase due to the interest in health benefits of dark chocolate.

Boxed and assorted chocolates fared rather well during the 2008-2009 economic recession and new chocolate products that were introduced in 2009 fared the same or slightly higher compared to 2008 (mostly in the countries of Middle East, Asia, Africa and Latin America).

The biggest news in 2010 regarding competition in the chocolate marketplace was acquisition of Cadbury by Kraft Foods.

Europe is still the largest consumer of chocolate products.

And, I suppose, I may be a close second! 🙂

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Bryn Kirk

Course Facilitator at Chocolate University Online

Bryn worked for nearly 10 years in a research and product development for Ambrosia Chocolate Company in Milwaukee, Wisconsin. Now she develops all of the CUO lessons and coaches the members of the Primal Chocolate Club.

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