The New Zealand Breast Cancer Foundation will receive 20 cents from every block of Milk Strawberry chocolate that will be sold until the end of Breast Cancer Awareness Month (October). It aims to financially support breast cancer medical training.

This makes the established rapport between Whittaker's and the New Zealand Breast Cancer Foundation even stronger. Last year, they introduced White Raspberry chocolate, which raised over $70,000, nearly three times the amount expected. And in accordance with such a hit, Whittaker’s has become a Pink Ribbon Platinum Partner, meaning it is committed to donating at least $75,000 this year.

Whittaker’s Brand Manager, Holly Whittaker says, "We are delighted to continue our involvement with The New Zealand Breast Cancer Foundation, given their important role in helping New Zealanders beat breast cancer. This year, we are focusing our support on their scholarship program and continuous medical education for breast cancer medical professionals."

Continual medical training in the fields of diagnosis and treatment of breast cancer is the main goal of the New Zealand Breast Cancer Foundation’s scholarship program. Scholarship funding is intended for talented people in specialties where New Zealand lacks in skills, like mammography and radiation therapy. More to these, training programs for continual medical education for breast cancer will be given to General Practitioners and Practice Nurses.

Milk Strawberry contains a real strawberry fondant filling, with Whittaker’s smooth, five rolled refined, 33% cocoa creamy milk chocolate. Considering the 5 Roll Refined Creamy Milk is Whittaker’s most saleable, and the strawberry fondant point of difference, it’s no surprise if it becomes a massive success in the market.

Whittaker’s Milk Strawberry is available all across New Zealand in 250g blocks, priced like the rest of the Whittaker's 250g range. A special label was made for Milk Strawberry blocks to support The New Zealand Breast Cancer Foundation. It has a picture of a strawberry taken with an MRI scanner.

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Joanna Maligaya

Staff Writer/Content Developer at Chocolate University Online

Ever since she can remember, Joanna has always considered chocolate as the ultimate food for her soul. She believes in the saying, “9 out of 10 people love chocolate, and the 10th always lies.”

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