It’s nothing different from the regular white milk, only cocoa-flavored! It has the same nine essential nutrients but with a taste children dearly love. To have a healthier celebration of Halloween this year, the California Milk Processor Board (CMPB) which created ‘Got Milk?’ is encouraging families across all California to make chocolate milk the treat of choice on Oct. 31, instead of the usual unhealthy counterparts. Got Milk?, by the way, is an American advertising campaign encouraging the use of cow's milk. The campaign has been recognized as of great help in milk sales in California.

A little piece of candy here and there may not be harmful, but an average Jack-O-Lantern bucket pretty much holds about 250 pieces of candy, which altogether approximately totals 9,000 calories and have about three pounds of sugar. Imagine that going into your system. Even for adults, it’s a heck of a lot!

"Adding chocolate to milk doesn't take away its unique combination of vital nutrients necessary for optimal growth and development," says Ashley Rosales, a registered dietitian with the Dairy Council of California. "Kids only get nutrients from foods they eat, and giving them chocolate milk is a fun and tasty way to ensure they receive calcium, vitamin D and potassium, which many children lack in their diets."

The said campaign is just one of the many ways to keep proper nutrition in mind as childhood obesity is on the rise. A research in the April 2008 issue of the Journal of the American Dietetic Association has shown that children who consume milk, even flavored milk like chocolate, get more nutrients and have a healthier diet overall, in comparison to those who don’t.

Go trick-or-treating with Got Milk? on Halloween for free chocolate milk, Got Milk? items and a whole lot of fun for the young and the young-at-heart:

- ANAHEIM
Anaheim Fall Festival and Halloween Parade
Oct. 29, 2011, 4 p.m. to 8 p.m.
Downtown Anaheim Center Promenade
205 Center Street Promenade, Anaheim

- OCEANSIDE
11th Annual Dia de Los Muertos & Halloween Festival
Oct. 30, 2011, 10 a.m. to 4 p.m.
Mission San Luis Rey
4050 Mission Ave., Oceanside

- OAKLAND
2011 Fruitvale Dia de Los Muertos and Halloween Festival
Oct. 30, 2011, 10 a.m. to 5 p.m.
Fruitvale Village
Along 12th St. between 33rd and 37th Ave. in Oakland

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Joanna Maligaya

Staff Writer/Content Developer at Chocolate University Online

Ever since she can remember, Joanna has always considered chocolate as the ultimate food for her soul. She believes in the saying, “9 out of 10 people love chocolate, and the 10th always lies.”

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