Chocolate Beer
November 15, 2011
Detroit’s darling candy maker, Sanders Candy, has been around for 136 years already. They are known for their delectable treats namely chocolates, cakes, ice cream, among others. Now, they have ventured into adult treats and partnered with another Detroit classic, Detroit Brewing Co., to come up with a refreshingly unique beer, Sanders Chocolate Stout.
Sanders is reportedly arranging for a huge introduction of this 1-year-old Chocolate Stout into the market later this month and is also planning to make a chocolate-based dessert wine.
"Craft beers are becoming more popular as consumers look for local, authentic, handcrafted foods and beverages with passionate food artisans and entrepreneurs behind them," said a spokesperson for the National Association for the Specialty Food Trade, Louise Kramer. Additionally, "chocolate is hugely popular with consumers of specialty foods." True enough, chocolate was named as 2011’s top specialty food.
Sanders Chocolate Stout is combination of Sanders premium chocolates and Detroit Brewing Co.’s Pub Classic Smooth Cream Stout. The fine Stout Ale has a dark and pleasing aroma matched with the chocolatey yet not overwhelming flavor coming from hand-picked cocoa.
"We were skeptical at first," said Brian Jefferson, the chairman of the group that owns Sanders, in regards to the brewer’s proposal to team up. "We weren't going to make a decision until we tasted it. We weren't selling our brand just to sell our brand and put a few pennies in our pocket. It had to be really good."
6,000 cases were quickly sold out last year so Sanders is producing at least six times as many cases this year. The Chocolate Stout won't be sold in Sanders stores, though, since they don’t have liquor license. They will be retailed by merchants--Hiller's Markets, Meijer, Whole Foods, Nino Salvaggio, Hollywood Markets, and Holiday Market.
It may not tickle a little kid's fancy that much, but the kid inside an adult beer drinker will surely have a reason to down more bottles. However, moderate drinking is still recommended.
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