Carmit Candy in Israel has launched Grow Strong Chocolate Coins, a milk chocolate candy that has vitamins. They target children as their market with the coins containing calcium, vitamin D3, and vitamin K.

Adrian Sagman, vice president of international sales and marketing at Carmit, stated: “It’s a milk chocolate for children on a daily basis to get some calcium in their body. This one also has a tooth-friendly sugar ingredient so the parents don’t have to worry about their kids taking too much sugar.”

Evaporated cane juice, palatinose, is used as sweetener. Also, the company chose coins as format because that way, the chocolates are going to be portion-controlled, foiled, and maintains a fresh format. However, their chocolate may also be manufactured in in slab or bar form.

Every 6g coin has 150mg of calcium. And based on the Food and Nutrition Board, the recommended calcium intake for 4 to 8-year olds is 1000mg and 1300 for those aged 9 to 18.

For a certain product to be considered as a calcium source, it must at least have 15% of an 800mg recommended daily allowance per 100g (120mg). This chocolate also has 5mcg vitamin D3 that helps calcium get absorbed into the body, along with 15mcg of vitamin K.

Moreover, Carmit Candy has these Antioxidant-Rich Dark Chocolate Coins that have Astapure as an ingredient. It is a form of astaxanthin, which Algatechnologies gets from red sew weeds that are grown in Israel. It tastes like seaweed per se, but dark chocolate masks the taste. Each chocolate coin has 1mg of it. Sagman claims that you should eat at least two of these chocolate coins to reap the health benefits.

This is just so interesting to me, as one of my earliest chocolate memories involved chocolates. I swore by it as a kid. If I could lay a hand on one of these, the kid in me is sure to have a blast!

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Joanna Maligaya

Staff Writer/Content Developer at Chocolate University Online

Ever since she can remember, Joanna has always considered chocolate as the ultimate food for her soul. She believes in the saying, “9 out of 10 people love chocolate, and the 10th always lies.”

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